Amazon Unveils First East Coast Bricks and Mortar

by Alex Green at Publishers Weekly

Amazon opened the doors to its first East Coast bricks and mortar bookstore on Tuesday. The 5,800 sq. ft. store, in Dedham, Mass., which is the first of the e-tailer’s physical stores featuring a cafe, is located at Legacy Place, a large commercial retail center ten miles from downtown Boston. The opening is part of Amazon’s nationwide push to open six physical bookstores by the spring. Once all six bricks and mortar locations are open, Amazon will have a total of nine stores across the country.

Amazon opened its first physical bookstore in 2015. Situated in the company’s home state of Washington near the University of Washington campus, the store encouraged something most bricks and mortar booksellers despise: showrooming. (Showrooming is the consumer practice of browsing products in a physical store with the intention of buying them later, online, likely at a cheaper price.)


Check out the rest of the article at Publishers Weekly.

8 thoughts on “Amazon Unveils First East Coast Bricks and Mortar

  1. I am really happy to hear this.
    I love bookstores and would like to see companies like AMAZON expand this endeavour. Online shopping, especially for books, is great and way convenient, but, there is nothing like perusing the aisles of a bookstore and losing yourself for an hour – two hours – three?

    Great post!

    Liked by 3 people

  2. Crazy how the company that put bookstores out of business is starting to put them back INTO business. I like the idea of browsing and shopping online for what you looked at. Heck, I like the idea of browsing!!!!!!


      1. It’s kind of the same way with department stores. They’re talking about closing some Macy’s and JC Penney’s stores but what is it that’s putting them out of business: The online versions of their stores. Don’t they still generate revenue for them? I don’t get it.


  3. ‘Showrooming’ is a fairly common practice for big retail brands; bookstores are just late to the party. Brand stores like Nike or Reebok usually don’t make a profit for their companies, but the physical stores act as huge billboards to encourage shoppers to go home and buy online.

    Can’t wait for an Amazon store to come to MD! I’m just curious what it will be like.


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