by Alex Green at Publishers Weekly
Amazon opened the doors to its first East Coast bricks and mortar bookstore on Tuesday. The 5,800 sq. ft. store, in Dedham, Mass., which is the first of the e-tailer’s physical stores featuring a cafe, is located at Legacy Place, a large commercial retail center ten miles from downtown Boston. The opening is part of Amazon’s nationwide push to open six physical bookstores by the spring. Once all six bricks and mortar locations are open, Amazon will have a total of nine stores across the country.
Amazon opened its first physical bookstore in 2015. Situated in the company’s home state of Washington near the University of Washington campus, the store encouraged something most bricks and mortar booksellers despise: showrooming. (Showrooming is the consumer practice of browsing products in a physical store with the intention of buying them later, online, likely at a cheaper price.)
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