The Importance of the Book Pre-Order to Authors

 

by John Briggs

Does it really matter if you order a book online before its official release date? Before its “book birthday” as they say in publishing? Well, maybe not to the reader, who’s happy to get the book they want to read when they want to read it, but pre-orders can make a huge difference to a book’s success.

How does a pre-order change the odds compared to a regular order?

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