We probably all know what our everyday values are. But do you know what your writing values are? Some of us might never have thought about them, simply just writing when we can. But not thinking about them could be quite an expensive mistake. The reality is that we need to care about them.
By caring about them we should have better results. Do you want to look back and think of a job well done, where your writing values are listened to, or of them being ignored? Caring about your writing values will hopefully make it much more likely that we put them into practice.