Demographics – Know Yourself / Know Your Reader

 

by Doug Lewars

So who would you like to read your book? Well that’s an easy question. Everyone! So let’s see. There are seven billion people on this planet give or take a few and if I receive one dollar for every book sold and I have eight published so far then I’d get … Oh my! Eat your heart out Bill Gates.

However we know that’s not going to happen. For one thing English is not the first language of the majority of people and, when reading for pleasure, most individuals would prefer to read in the language with which they are most familiar. So the potential audience is cut down considerably – which brings us to the subject of this post – demographics.

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