…says no indie author ever.
The truth is it is indeed downright terrifying when any author first looks at it. Yes, this includes traditionally published authors. They are still required to market their work. As a matter of fact, you have to do more than you think. However for the purpose of this article, we will focus on the indie and self-published aspect of marketing. What is book marketing? What is it not? What is a target audience and where can I find them? Is there a secret weapon to making it easier? These are just a few things you as the reader can expect to find.