The Ingredients of a Best Selling Book

 

by Doug Lewars

 

Best seller lists are tricky. They can be manipulated and sometimes are. Nevertheless, they do serve a purpose. For one thing, I suppose, they inform people of what other people are reading, thereby generating a sort of herd effect that might drive up sales, but more importantly from a writer’s perspective, they provide a touch stone as to what readers are interested in.

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