1. Tell them something they don’t know.
2. Tell them something they DO know — make it relatable.
3. Help them solve a problem.
4. Help them help someone else.
5. Help them answer a question.
6. Tell them they’re doing something wrong — and how to correct it.
7. Show them a better way to accomplish a task.
8. Explain why a common way of thinking/doing is ineffective.
9. Bust a myth.
10. Motivate them to try something new.
11. Make them feel cared for/understood.
[Related: Hate writing blurbs? I’ll do it for you. Check out my blurb writing service.]
12. Make them laugh.
13. Make them feel happy/sad/angry/inspired.
14. Challenge their thoughts/beliefs.
15. Give them a question to respond to.
16. Offer a new perspective on a popular/trending topic.
17. Politely flaunt your expertise — show them they can trust you.
18. Let your guard down — be human.
19. Offer them something they’ll want to keep coming back to.
20. Be yourself — people are drawn to genuine souls.
21. Be skeptical — you don’t know everything for sure.
22. Do everything with your reader in mind — make them feel like they belong here.
Meg is the creator of Novelty Revisions, dedicated to helping writers put their ideas into words. She is a freelance writer and a nine-time NaNoWriMo winner with work published in Teen Ink, Success Story, Lifehack and USA TODAY College. Follow Meg on Twitter for tweets about writing, food and nerdy things.