Your Book Isn’t For Everyone, And Your Marketing Strategy Shouldn’t Be Either

  by Lauren Sapala   I’ve launched three different books in the past couple years and I’ve definitely noticed a pattern. Every time I go into “launch mode” I tend to also go into “marketing frenzy,” which means I’m frantically researching, emailing, posting, and overthinking about my book of the moment. My main drug of… Read More Your Book Isn’t For Everyone, And Your Marketing Strategy Shouldn’t Be Either