by Dr. Kent Gustavson
Who gives a tweet about Twitter?
Why cut tiny, 140-character pieces out of your soul (read: intellectual property) and post them, piece by valuable piece, onto Twitter? These ideas become no more significant than gnats in the summer night sky. Or do they? My opinion is that Twitter is THE best marketplace of ideas that will help you down the road to developing a real community of like-minded followers
Twitter can make a big difference in personal and corporate branding. I talk in the brief video above about the “A.R.R.R.” of branding. (Go ahead, say it like a pirate.)