by Annmarie McQueen
In my last post, I looked at how to prepare yourself for self-publishing. This time I’ll be focusing on what to do once your book is already out there, and how to increase your sales revenue. Here are my top tips for marketing your novel on Amazon:
Start driving traffic towards your amazon page. Post the link on your social media accounts, your blog, everywhere you can. Change your signature in any forums you’re part of to your book cover, with a link to the book. Ask your friends or fellow bloggers to tweet the link out for you. Write some articles for news websites or online magazines. Make sure to include a mention of the book and that link in your bio at the bottom.
Send out review copies. Research book bloggers that you think will be a good fit for your book (there are many internet databases out there which make this much easier) then send them a message politely inquiring if they’d be interested in reviewing your book on their website. If they say yes, give them a free copy. In the internet book community high-profile book bloggers are basically celebrities. Their opinions matter. Get them on your side and you’re good to go. Just make sure to read through their review policies first.
Hold a giveaway. You can do this through Goodreads, or twitter, or any other social media website. Ideas include ‘like my Facebook page for a chance to win a free of copy of *insert your book title here*’ Everyone loves free stuff. Make them want your book, and get them to follow you while you’re at it.
Engage. When people leave you reviews, you can reply to them to say thanks. When people tweet about your book, tweet them back/retweet them. Leave reviews on other people’s books. Chat to other writers on forums. People appreciate you showing interest and making an effort.
Make it easy for your readers to follow you. At the end of your book, include a page with your social media handles, your website, info about any other books you’ve written and a ‘thanks for reading, if you enjoyed this book please leave a review.’ Asking for reviews actually makes people more likely to review the book.
Build up your writing CV. Submit short stories to magazines, and if they get published make sure to mention your book in your author bio. You can post excerpts of your book (up to 10%) or other things you’ve written on some popular writing sites such as WattPad. Publish multiple books on Amazon, since then you can cross-promote them.
Put your book on sale. Strategically putting your book on sale at the right times can have a massive effect on sales. Make it 99p or even free for a week and see how the book performs once it’s back up to full price. Usually if the book is good, a strategic sale will kickstart the domino effect and get people to start talking about the book. By the time it’s back up to full price, the word will be out and people who have heard about it based on recommendations will be willing to pay an extra pound or two for it.
Guest post contributed by Annmarie McQueen. Annmarie is a recent English graduate, currently working in marketing in London. She’s the author of new adult novel This Really Happened and has been published in magazines including Words with Jam, Reach poetry, and Buried letter press. She can generally be found scribbling furiously in a cafe somewhere, hidden behind her camera lens or learning a new song on the ukulele. Follow her online.